Social Media marketing to the Chinese consumer

SAM Media Dubai

With the upsurge in Chinese tourists to the UAE, a 31% increase from 2011 to 2012, up close to 200,00 visitors, this number is set to increase for 2013, and the one reason they are flocking to the Emirates is that the UAE has been given “Approved Destination Status”, meaning that it is easier for Chinese visitors get visa’s to visit the Emirates. With the Luxury Brands available in the UAE, some of the favourites being Louis Vuitton, Chanel, Omega, Yves Saint Laurent, and Hermes.

But this is only the tip of the iceberg, by 2015 there will be around 100 million outbound  Chinese tourists according to the WTO.

“The profile of the rich travelers has been revealed in the latest research from luxury publishing group Hurun Report

The report says there are 600 billionaires in China and 2.8 million millionaires, measured in US dollars.”

With the major Social networks…

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