Social Media Marketing

Marketing, Branding & Advertising

The benefits of effective social media are tangible… consistent online exposure, increased website traffic, sharing of knowledge, better lead generation, improved search ranking, increased brand awareness, direct customer feedback and service, and engagement with customers.

Social media works by providing a platform (or several) where businesses can:

  • Reach an ever-expanding  network of followers
  • Build up a database of users who actually want information on their products and services
  • Drive traffic to their website
  • Increase the searchability of their website through use of keywords and other “get found” tactics
  • Engage with their current and prospective customers
  • Get feedback on products and services
  • Conduct research on customer needs and wants

Social media is not a one shot approach though, and it takes patience, persistence and passion.  Many people think social media means creating a new account and sharing couple of updates… Worse yet, they do the same thing on multiple social media channels and…

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