Your Weekend Read

The Lemonade Stand

Your Weekend Read – “Definitive Guide to Marketing Metrics and Analytics”

 by Jon Miller, VP of Marketing and co-founder

The Definitive Guide to Marketing Metrics and Marketing Analytics

If you haven’t discovered Marketo and their free download library, what are you waiting for?! Excellent, useful and informative resources abound. Today’s pick for “Your Weekend Read” is just one of the many available through their website. This whitepaper skips the polite philosophizing on the ineffable, artistic and ultimately un-measurable value of Social Media and gets right to the point – that C-level executives care about numbers-driven results. Period. So, give them what they want: the hard metrics.

In today’s business world the oft-beleaguered marketing department is often fighting to justify its existence. Executives and boards see the sales department as the revenue generator and the marketing department as the cost leader when very often this perception is patently false. In today’s world consumers are awash in information and, being fully…

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