Content Variety and Formats Drive Results | Social Media Today

Content Variety and Formats Drive Results | Social Media Today.

Your audience varies. While you may appreciate a long-copy whitepaper, another prospect may simply want to review a feature list before they contact you for business. This great infographic from ContentPlus, a UK-based content marketing service, provides an overview of the variety of content offerings that exist, why they work, and some supporting data. They also have an accompanying blog post that ties it all together.

Internet users have become sophisticated content consumers in recent years, and their preferences continue to evolve. Gone are the days when brands could satisfy their audiences’ needs by just publishing bog-standard posts that conveyed the same information as everyone else in their industry. The organisations that leverage content marketing successfully today are the ones that deliver compelling content in the formats preferred by their audiences, and this is the topic of our new infographic Content Strategy Pick ‘n’ Mix.

8 Best Apps for Team Collaboration

8 Best Apps for Team Collaboration.

 

Business-apps

As more and more apps utilize the cloud‘s file-storing and -sharing capabilities, remote team collaboration becomes even easier.

There are hundred of apps that claim to “increase productivity” and “optimize company workflow,” but how many apps actually do? We’ve selected a list of 8 apps that actually make your workday easier, and team collaboration more enjoyable in the process.

 

Did we miss any of your favorite team collaboration apps? If so, please let us know in the comments section below.

1. Dropbox

Dropbox is the quintessential app for file-sharing and document collaboration. Through Dropbox, you can share PDFs, files and folders. When you star a file, you can access it offline later on.

The free app comes with 2.5 GB of free storage space, with options to upgrade your account at a flat rate of $100 per year for 100 GB of space. Dropbox also offers 250 MB of storage for free when you complete five out of seven Getting Started tasks.

2. Flow

Flow makes project management incredibly easy and collaborative. Many business apps try to do too much, resulting in an overwhelming and stress-inducing experience. Flow’s clean, simple design, however, brings a zen-like peace of mind to task management. Plan a project by creating a folder, adding in lists for each project component and writing in an itemized task for each list. You can delegate tasks to co-workers via email, even if the person you’re delegating the task to doesn’t have a Flow account.

The activity log helps everyone involved in a project see when someone is assigned a task and when someone completes it.

3. Skitch

Evernote‘s Skitch app lets you edit photos or snapshots with colorful shapes, arrows and text. With Skitch, you can caption pictures, circle meeting spots on a map or annotate a PDF document.

This app is ideal if you work in any kind of visually creative field. From planning concert brochures to laying out next month’s magazine cover, Skitch makes it easy to communicate visually.

Skitch

Image courtesy of Evernote

4. Salesforce

Salesforce offers an array of options for business-related apps that run on the cloud for seamless work-integration and collaboration.

The Sales Cloud is Salesforce’s CRM app. Its Leaderboard feature shows each sales team member’s rank. It also comes with access to a prioritized list of your top leads so that you can see them all on one page. The Sales Cloud also includes a page with customer contact information and links to their social profile so you can monitor their interaction with your brand on social media.

Social.com is a social advertising management app and is part of Salesforce’s Social Marketing platform. This app helps you manage all of your ad campaigns across every social media platform, from Twitter to Facebook. Social.com helps you target a specific audience and time of day in order to maximize your social reach. It automatically runs higher performing ads, so you get the most out of your campaigns. The Salesforce Marketing Cloud recently expanded its “listening” power to China and Russia through deals with each country’s primary social network.

The Service Cloud is Salesforce’s Customer Service app. It brings together all of your company’s customer support into one place and then directs certain issues to the appropriate channel, whether it’s to a 1-800 number, email address or social media channel. If there’s any problems fixing a problem, the Service Cloud has a task status feature that you can “Escalate” in order to alert your coworkers of the issue and solve the problem collaboratively. You can even facetime with customers through the app. The Weekly Agent Productivity feature provides incentive to solve situations quickly, while the customer satisfaction metrics let you know how good of a job your team is doing.

5. Dynamics Business Analyzer

Dynamics Business Analyzer is Microsoft’s free CRM app. The app requires Windows 8 or Windows RT to run, and features a colorful metrics dashboard so you can copy, edit, view and refresh reports directly on your desktop. You can customize which reports you want to include on the dashboard, ranging from gross profit reports to sales per month reports. This app integrates with the Windows 8 edition of Lync so that co-workers can collaborate directly on the reports.

Microsoft2

Image courtesy of Microsoft

6. Google Apps

The Google Apps for Business suite includes the Gmail, Calendar, Drive, Docs, Sheets and Slides for collaboration in the cloud. Google offers a free 30-day trial and charges $5 per employee.

Google Hangouts is also a popular business app by Google. Hangouts are especially useful if you have employees who work remotely, as they can participate virtually in meetings and brainstorm sessions. You can share photos or emojis and add up to 10 friends per hangout.

7. Tempo

Tempo is a calendar management tool that pulls in contextual information about your daily events — from contact information to driving directions. Every day, Tempo generates a daily schedule that you can preview either in calendar or list view.

Tempo is not specifically targeted toward businesses, but it can be especially helpful for pulling in email information about meetings or corporate events. The app comes with built-in Foursquare and Yelp integration, so locating your meeting is painless.

8. Evernote Business

Evernote Business breaks down communication barriers between departments. This democratization of knowledge facilliates collaborative problem solving, which drives faster solutions. Evernote Business also makes it easier for customer feedback to influence strategy.

Evernote Business easily integrates with your existing Evernote account and grants you access to Evernote Premium. With a Premium account, you get access to 2 GB of personal memory a month, and your company gets an extra 2 GM to share in Business Notebooks.

Image via iStockPhoto, akindo

 

 

Report: 1 in 3 Restaurants to Use Mobile Payments by 2018 | Mobile Marketing Watch

Report: 1 in 3 Restaurants to Use Mobile Payments by 2018 | Mobile Marketing Watch.

On Wednesday, MMW received a sneak peak at a forthcoming major industry report that shows 1 in 3 restaurants will use some form of mobile payments within 5 years.

MMW will be able to show the findings of the full report once the study’s embargo lifts next week.

All told, the data corroborates recent predictions from other leading research firms, which have long indicated that mobile payment transactions are on pace to reach $1.3 trillion by 2017.

And perhaps nowhere will this growth be more pronounced and apparent than in the restaurant space.

Retail and mobile technology experts believe that it will soon be close to impossible to find a restaurant that doesn’t offer some form of mobile payments option to boost convenience and security for patrons.

PayAnywhere, one of the country’s fastest growing mobile payment solutions providers, recently shared with us their new infographic illustrating why mobile payments will soon be on a menu near you. Check it out below.

The State of Mobile Apps {Infographic} | Best Infographics

The State of Mobile Apps {Infographic} | Best Infographics.

Most businesses understand the importance of targeting smartphone and tablet users nowadays. In the near future, there are going to be the main devices people use to browse sites and consume content on the go. The mobile app industry is growing all the time too. This infographic by TechAhead gives you an idea about the state of this market:

 

 

 

Five tips for the new Google Maps on Android | How To – CNET

Five tips for the new Google Maps on Android | How To – CNET.

Checking out the new version of Google Maps and noticing some new features, but also some missing ones? Here’s five quick tips to help you navigate the new interface.

 

After promising that Maps would receive a face lift and some new features at Google I/O, the app is finally delivering the goods. Google Maps v7.0.0 tidies up the interface and brings some shortcuts for the features you use the most.

 

The new version is rolling out via Google Play to Android devices running 4.0.3 and higher (with an iOS coming sometime in the future). If you haven’t received an update yet, sit tight. You do have the option of downloading it from a third-party file hosting service, but this is not recommended.

 

Now, let’s get into the five things you should know how to do in the new Google Maps on Android:

 

Location information in the new Google Maps on Android, old vs. new.

(Credit: Screenshot by Nicole Cozma/CNET)

 

Tip 1: When you look up a destination, you can slide the information card up from the bottom of the screen to reveal the call, save, and share buttons (borrows the Google Now card appearance). You’ll also see the street view of the location, ratings, and reviews. No more trying to tap on the tiny map pin to open the information page!

 

Personal map data and recent searches in the new Google Maps on Android, old vs. new.

(Credit: Screenshot by Nicole Cozma/CNET)

 

Tip 2: Tap the silhouette icon at the far right-hand side of the search bar to gain quick access to your map data. This data includes reviews, saved addresses for home and work, nearby offers, saved places, and even recent searches.

 

Google Maps old vs. new layer selection.

(Credit: Screenshot by Nicole Cozma/CNET)

 

Tip 3: Traffic and satellite layers have been relocated to a general menu. Simply tap on the gray tab along the bottom left-hand side of the app and the menu will slide open, allowing you to enable your desired layers.

 

Google Maps Local (old) vs. Google Maps Explore (new).

(Credit: Screenshot by Nicole Cozma/CNET)

 

Tip 4: The Local feature has been replaced by Explore. Press the search box at the top and then scroll down the page to find the Explore banner, where you can choose from eat, drink, shop, play, and sleep. There’s even a menu with categories so you can find places around you without knowing the business names.

 

Confirmation that a map is saved for offline use in the new Google Maps on Android.

(Credit: Screenshot by Nicole Cozma/CNET)

 

Tip 5: If you want to save Google Maps so you can access them while offline, just say or type “OK Maps” (Google Glass, anyone?) in the search box. You’ll see a message that says the onscreen map area has been cached.

Update: In lieu of feedback about the method used for saving maps offline, Google has added a new “Make this Map area available offline” link under the search box for faster access.

 

You may have noticed that Latitude is nowhere to be found in this version of Google Maps. If you want to see locations of friends, you’ll have to open the Google+ app and choose Locations from the left-hand menu.

 

Have you noticed an important difference or awesome shortcut for the new Google Maps on Android? Share your tip or general thoughts on the new version in the comments!

 

Rescoure : cnet.com