Content Variety and Formats Drive Results | Social Media Today

Content Variety and Formats Drive Results | Social Media Today.

Your audience varies. While you may appreciate a long-copy whitepaper, another prospect may simply want to review a feature list before they contact you for business. This great infographic from ContentPlus, a UK-based content marketing service, provides an overview of the variety of content offerings that exist, why they work, and some supporting data. They also have an accompanying blog post that ties it all together.

Internet users have become sophisticated content consumers in recent years, and their preferences continue to evolve. Gone are the days when brands could satisfy their audiences’ needs by just publishing bog-standard posts that conveyed the same information as everyone else in their industry. The organisations that leverage content marketing successfully today are the ones that deliver compelling content in the formats preferred by their audiences, and this is the topic of our new infographic Content Strategy Pick ‘n’ Mix.

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Infographic of the Day: 29 Ways to Stay Creative – SociallyStacked – Everything Social for Small Businesses and Agencies

Infographic of the Day: 29 Ways to Stay Creative – SociallyStacked 

 

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Our goal at Socially Stacked is to create (and share) content that is useful, includes the tips, links and tools that will help ShortStack users and our blog readers solve a problem or reach a goal. But it can be difficult to put out enticing, educational content day after day. That’s one reason we love this list of ways to stay creative.

Hat tip to art director Islam Abudaoud for his simply designed list. We love it! First thing we’re going to try is #9: Listen to new music (does anyone have a Pandora playlist or TurnTable room they want to share with us?). We’re always down with #28 and we’re intrigued by #23: Read a page of the dictionary.

We want to know: how do you stay creative at work? Let us know, on our Facebook Page, of course!