How Do You Measure Content Marketing [Infographic]

How Do You Measure Content Marketing [Infographic].

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Content Variety and Formats Drive Results | Social Media Today

Content Variety and Formats Drive Results | Social Media Today.

Your audience varies. While you may appreciate a long-copy whitepaper, another prospect may simply want to review a feature list before they contact you for business. This great infographic from ContentPlus, a UK-based content marketing service, provides an overview of the variety of content offerings that exist, why they work, and some supporting data. They also have an accompanying blog post that ties it all together.

Internet users have become sophisticated content consumers in recent years, and their preferences continue to evolve. Gone are the days when brands could satisfy their audiences’ needs by just publishing bog-standard posts that conveyed the same information as everyone else in their industry. The organisations that leverage content marketing successfully today are the ones that deliver compelling content in the formats preferred by their audiences, and this is the topic of our new infographic Content Strategy Pick ‘n’ Mix.

SMS Marketing Facts And Figures [INFOGRAPHIC] – AllTwitter

SMS Marketing Facts And Figures [INFOGRAPHIC] – AllTwitter.

 

 

Social Media the Best Channel for Customer Service |

Social Media the Best Channel for Customer Service |.

 

Social media is not only a fantastic marketing tool but it can also boost your businesses costumer service. It goes without saying that providing excellent customer service is a basic part of managing your business. However, you can’t limit yourself to providing on-site service. In today’s age of constant connectivity and instant solutions, customers demand to be assisted immediately at any hour, thats why companies that are using social media for customer service are having huge success. Investing in social media for customer service may become your best acquisition and help you towards the best customer service award.  

Please see below an example of how FedEx turned social media in to a successful cusotmer service channel. 

FedEx Uses Social Media to Achieve Customer Service Success …
http://socialmediatoday.com/ekaterinawalter/1494726/big-brand-theory-how-fedex-achieves-social-customer-service-success

Here is an infographic courtesy of Bluewolf on social cusotmer service. The infographic shows the importance of social media in customer service. After all social media is more than just marketing, its about listening, engaging and responding to customer questions. This shows the need for a business to be monitoring the social space, with array of social media monitoring tools available that you can add to your management process.

The infographic also highlighted that there will be a huge growth in customers using social media to contact a business with a question. By 2014 it will be a big no-no to refuse to communicate with customers via social channels as it will be like ignoring daily emails and telephone calls

today. 

With the huge growth in social media as a customer service channel, this suggests there is greater need to be monitoring the social world for mentions about your business. These mentions will happen regardless if you don’t wish to participate as a social business.

If this is the case you are missing out on opportunities, as its wise to be in constant communication with your customers. Start helping your customers today before they leave you

docmarketing.co.uk

 

for a competitor!

Report: 1 in 3 Restaurants to Use Mobile Payments by 2018 | Mobile Marketing Watch

Report: 1 in 3 Restaurants to Use Mobile Payments by 2018 | Mobile Marketing Watch.

On Wednesday, MMW received a sneak peak at a forthcoming major industry report that shows 1 in 3 restaurants will use some form of mobile payments within 5 years.

MMW will be able to show the findings of the full report once the study’s embargo lifts next week.

All told, the data corroborates recent predictions from other leading research firms, which have long indicated that mobile payment transactions are on pace to reach $1.3 trillion by 2017.

And perhaps nowhere will this growth be more pronounced and apparent than in the restaurant space.

Retail and mobile technology experts believe that it will soon be close to impossible to find a restaurant that doesn’t offer some form of mobile payments option to boost convenience and security for patrons.

PayAnywhere, one of the country’s fastest growing mobile payment solutions providers, recently shared with us their new infographic illustrating why mobile payments will soon be on a menu near you. Check it out below.

How to Repurpose Your Content with a Wow [#infographic]

How to Repurpose Your Content with a Wow [#infographic].

You probably get all kinds of advice telling you that you should repurpose your existing content. Just to be clear, content repurposing is taking one piece of your high quality content at a time, and then using multiple channels of distribution and strategic repurposing to spread that content in different formats all over the web.

And you most likely know the benefits of doing so:

  1. You don’t have to continuously work so hard to create new valuable content.
  2. There is no quicker and more powerful way to increase your authority, your perceived expertise and your influence.

These benefits are an integral part of the C.R.E.A.T.E. formula Denise Wakeman and I discussed in a complimentary teleseminar about building your digital empire.]

The only problem is that nobody tells you exactly how to do it, except to give you a long list of things you can do, like pull tweets from your articles and post them or turn your articles into an eBook and so forth. Most people just don’t know how to start.

With that in mind, how would you like a simple, visual explanation of how to repurpose your content in a clear, step-by-step way, starting with one single blog post?

Take a look at the infographic below for my easy to follow roadmap. By the way, this infographic is in itself a prime example of content repurposing…this time into a valuable infographic!

View full image Content Repurposing Strategies

What’s your opinion of this infographic? Is it just another pretty picture, or does it present a clear, visual path for you to follow to repurpose your own content?

Read the rest of this article on The Future of Ink: http://thefutureofink.com/repurpose-your-content-infographic/