Social Media the Best Channel for Customer Service |

Social Media the Best Channel for Customer Service |.

 

Social media is not only a fantastic marketing tool but it can also boost your businesses costumer service. It goes without saying that providing excellent customer service is a basic part of managing your business. However, you can’t limit yourself to providing on-site service. In today’s age of constant connectivity and instant solutions, customers demand to be assisted immediately at any hour, thats why companies that are using social media for customer service are having huge success. Investing in social media for customer service may become your best acquisition and help you towards the best customer service award.  

Please see below an example of how FedEx turned social media in to a successful cusotmer service channel. 

FedEx Uses Social Media to Achieve Customer Service Success …
http://socialmediatoday.com/ekaterinawalter/1494726/big-brand-theory-how-fedex-achieves-social-customer-service-success

Here is an infographic courtesy of Bluewolf on social cusotmer service. The infographic shows the importance of social media in customer service. After all social media is more than just marketing, its about listening, engaging and responding to customer questions. This shows the need for a business to be monitoring the social space, with array of social media monitoring tools available that you can add to your management process.

The infographic also highlighted that there will be a huge growth in customers using social media to contact a business with a question. By 2014 it will be a big no-no to refuse to communicate with customers via social channels as it will be like ignoring daily emails and telephone calls

today. 

With the huge growth in social media as a customer service channel, this suggests there is greater need to be monitoring the social world for mentions about your business. These mentions will happen regardless if you don’t wish to participate as a social business.

If this is the case you are missing out on opportunities, as its wise to be in constant communication with your customers. Start helping your customers today before they leave you

docmarketing.co.uk

 

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Report: 1 in 3 Restaurants to Use Mobile Payments by 2018 | Mobile Marketing Watch

Report: 1 in 3 Restaurants to Use Mobile Payments by 2018 | Mobile Marketing Watch.

On Wednesday, MMW received a sneak peak at a forthcoming major industry report that shows 1 in 3 restaurants will use some form of mobile payments within 5 years.

MMW will be able to show the findings of the full report once the study’s embargo lifts next week.

All told, the data corroborates recent predictions from other leading research firms, which have long indicated that mobile payment transactions are on pace to reach $1.3 trillion by 2017.

And perhaps nowhere will this growth be more pronounced and apparent than in the restaurant space.

Retail and mobile technology experts believe that it will soon be close to impossible to find a restaurant that doesn’t offer some form of mobile payments option to boost convenience and security for patrons.

PayAnywhere, one of the country’s fastest growing mobile payment solutions providers, recently shared with us their new infographic illustrating why mobile payments will soon be on a menu near you. Check it out below.

How to Repurpose Your Content with a Wow [#infographic]

How to Repurpose Your Content with a Wow [#infographic].

You probably get all kinds of advice telling you that you should repurpose your existing content. Just to be clear, content repurposing is taking one piece of your high quality content at a time, and then using multiple channels of distribution and strategic repurposing to spread that content in different formats all over the web.

And you most likely know the benefits of doing so:

  1. You don’t have to continuously work so hard to create new valuable content.
  2. There is no quicker and more powerful way to increase your authority, your perceived expertise and your influence.

These benefits are an integral part of the C.R.E.A.T.E. formula Denise Wakeman and I discussed in a complimentary teleseminar about building your digital empire.]

The only problem is that nobody tells you exactly how to do it, except to give you a long list of things you can do, like pull tweets from your articles and post them or turn your articles into an eBook and so forth. Most people just don’t know how to start.

With that in mind, how would you like a simple, visual explanation of how to repurpose your content in a clear, step-by-step way, starting with one single blog post?

Take a look at the infographic below for my easy to follow roadmap. By the way, this infographic is in itself a prime example of content repurposing…this time into a valuable infographic!

View full image Content Repurposing Strategies

What’s your opinion of this infographic? Is it just another pretty picture, or does it present a clear, visual path for you to follow to repurpose your own content?

Read the rest of this article on The Future of Ink: http://thefutureofink.com/repurpose-your-content-infographic/

War on Online Piracy {Visual} | Best Infographics

War on Online Piracy {Visual} | Best Infographics.

There is a war going on over the future of the Internet. Piracy is a big issue these days. Many companies are not happy about their products being pirated online. While SOPA and PIPA have not passed, there is no reason to doubt that some sort of legislation will be passed to combat online piracy. But those types of bills could hinder innovation and change the way internet businesses have to operate.

The folks at Visual.ly have put together an infographic that shows how the battle on online piracy is shaping up:

The State of Mobile Apps {Infographic} | Best Infographics

The State of Mobile Apps {Infographic} | Best Infographics.

Most businesses understand the importance of targeting smartphone and tablet users nowadays. In the near future, there are going to be the main devices people use to browse sites and consume content on the go. The mobile app industry is growing all the time too. This infographic by TechAhead gives you an idea about the state of this market:

 

 

 

By the Numbers: Why People Become Facebook Fans – SociallyStacked – Everything Social for Small Businesses and Agencies

By the Numbers: Why People Become Facebook Fans – SociallyStacked 

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In March of this year, consulting company Syncapse asked 2,080 fans of 20 major brands (including Disney, Coca Cola, Levi’s, Subway and H&M) why they became Facebook fans of certain brands. Some of the answers might surprise you, e.g. nearly half of Fans like a page because they “support” the brand.

One eye-catching finding from the report is that the average value of a Facebook Fan is $174 (up 28% from 2010), based on spending, loyalty, propensity to recommend, earned media value, acquisition cost and brand affinity.

Here are some other interesting statistics from the study. Some of them might motivate to rethink how you use apps on your Facebook page.

  • • 41% Like a Page to receive regular updates from a brand [Tweet this stat].
  • • 35% Like a Page in order to participate in contests [Tweet this stat].
  • • 31% of Fans Liked a Page so they could “share” their personal good experiences [Tweet this stat].
  • • 27% of Fans LIked a Page so they could share their interests and lifestyle with others [Tweet this stat].
  • • 21% Like a Page when they do research for specific products and services [Tweet this stat].
  • • 20% Like a Page because they see that their friends are already Fans [Tweet this stat].
  • • 18% of Fans say that an advertisement (TV, online, magazine) leads them to specific Pages [Tweet this stat].
  • • 15% of Fans who Like a Page do so because a someone they know recommends the brand [Tweet this stat].

Five tips for the new Google Maps on Android | How To – CNET

Five tips for the new Google Maps on Android | How To – CNET.

Checking out the new version of Google Maps and noticing some new features, but also some missing ones? Here’s five quick tips to help you navigate the new interface.

 

After promising that Maps would receive a face lift and some new features at Google I/O, the app is finally delivering the goods. Google Maps v7.0.0 tidies up the interface and brings some shortcuts for the features you use the most.

 

The new version is rolling out via Google Play to Android devices running 4.0.3 and higher (with an iOS coming sometime in the future). If you haven’t received an update yet, sit tight. You do have the option of downloading it from a third-party file hosting service, but this is not recommended.

 

Now, let’s get into the five things you should know how to do in the new Google Maps on Android:

 

Location information in the new Google Maps on Android, old vs. new.

(Credit: Screenshot by Nicole Cozma/CNET)

 

Tip 1: When you look up a destination, you can slide the information card up from the bottom of the screen to reveal the call, save, and share buttons (borrows the Google Now card appearance). You’ll also see the street view of the location, ratings, and reviews. No more trying to tap on the tiny map pin to open the information page!

 

Personal map data and recent searches in the new Google Maps on Android, old vs. new.

(Credit: Screenshot by Nicole Cozma/CNET)

 

Tip 2: Tap the silhouette icon at the far right-hand side of the search bar to gain quick access to your map data. This data includes reviews, saved addresses for home and work, nearby offers, saved places, and even recent searches.

 

Google Maps old vs. new layer selection.

(Credit: Screenshot by Nicole Cozma/CNET)

 

Tip 3: Traffic and satellite layers have been relocated to a general menu. Simply tap on the gray tab along the bottom left-hand side of the app and the menu will slide open, allowing you to enable your desired layers.

 

Google Maps Local (old) vs. Google Maps Explore (new).

(Credit: Screenshot by Nicole Cozma/CNET)

 

Tip 4: The Local feature has been replaced by Explore. Press the search box at the top and then scroll down the page to find the Explore banner, where you can choose from eat, drink, shop, play, and sleep. There’s even a menu with categories so you can find places around you without knowing the business names.

 

Confirmation that a map is saved for offline use in the new Google Maps on Android.

(Credit: Screenshot by Nicole Cozma/CNET)

 

Tip 5: If you want to save Google Maps so you can access them while offline, just say or type “OK Maps” (Google Glass, anyone?) in the search box. You’ll see a message that says the onscreen map area has been cached.

Update: In lieu of feedback about the method used for saving maps offline, Google has added a new “Make this Map area available offline” link under the search box for faster access.

 

You may have noticed that Latitude is nowhere to be found in this version of Google Maps. If you want to see locations of friends, you’ll have to open the Google+ app and choose Locations from the left-hand menu.

 

Have you noticed an important difference or awesome shortcut for the new Google Maps on Android? Share your tip or general thoughts on the new version in the comments!

 

Rescoure : cnet.com

 

 

Microsites vs Subdomains: Which Is Better For SEO? .:.digitalrelevance

Microsites vs Subdomains: Which Is Better For SEO? .:.digitalrelevance.

We’re bringing back our Ask an Expert feature, this time in blog form. You have questions and we have experts to give you answers. We’ll give our two cents on social media, digital PR, content creation, SEO and more. AskAnExpert-microsites-subdomains

This week Mitch Briggs, Senior Inbound Consultant, offers his advice on building authority for your website. Do you know where you should be placing your content? Read below for Mitch’s advice.

Do you have a question that you would like to have answered? Simply submit your question on our website or via Twitter by using the hashtag #AskAnExpert.  

Q: “We’re looking at building a variety of content pages about a specific topic. From an SEO perspective, would it be more beneficial to make these new pages sub pages of our current site or give them their own micro site, completely separate from our main domain?”

A: The key issue here is what we often refer to as “authority”. A site dedicated to carving pumpkins, say, pumpkincarving.com, with 100 pages of content all about carving pumpkins, has a greater chance to rank well for “pumpkin carving” than does a cooking blog that has one post about pumpkin carving (all other things being equal). Pumpkingcarving.com has more authority than the cooking blog in the eyes of the search algorithms (and users) because they can “see” all the related content that resides on that domain and conclude that this is a better option to serve to its users searching for pumpkin carving information.

So, from an SEO perspective, it would be best to load these new content pages onto your current site like additional webpages. Having this content on your existing site will contribute to the overall authority and credibility of your domain and the topics and related topics you’re producing content for.

Make sure also to avoid placing this content on a subdomain (for example: content.yoursite.com). Subdomains are seen and treated as “separate” sites by search algorithms, so having good content live there won’t allow you to leverage the authority of content throughout your main site, and also won’t contribute more authority. Instead, place them in their own folder structure like any other page on your site (www.yoursite.com/info/page1.aspx ; http://www.yoursite.com/info/page2.aspx, etc.) askanexpert-subdomains-microsites-bikes

Let’s look at a full example—maybe this time something more seasonally relevant, like bikes!

Say you’re a bike shop and you know everything about bikes. It’s time to prove to Google that YOU are a real bike authority! Problem is, your website has two pages and all it does is sell bikes…so how is a bot supposed to know? Feed it (and your customers) some of your knowledge!

Here are the five awesome webpage articles you’ve written, all related to bikes and bike equipment:

  • Finding the Perfect Sized Bike
  • Bike Helmet Safety Tips
  • Guide to Bike Tires
  • Comfortable Bike Seats
  • Specialty Bike Shoes

Now what?

Step 1: Place them on your site just like a normal page – preferably with a nice short and clean URL like: www.mybikes.com/comfortable-bike-seats.aspx.

Step 2: Give your content a home. If you have a main bikes page, make sure these helpful articles are being linked to from that page or the home page, or even incorporate them into your navigation. This will help them to become seen and indexed by search engines and gives them page rank with good interlinking.

Step 3: Create “content hubs” with these articles so that they all link together and to other related information on your site. This helps with indexation, shows relationship and provides visitors with more and more info they can digest.

Step 4: Profit.

Just remember the word “authority” and that building a credible domain with content can really help you with your search visibility, so don’t split it up by putting that great content you wrote on other domains or sub domains.

I look forward to getting and answering more questions—so stay tuned!

Got a question for our experts? Tell us in the comments, or email us at info@relevance.com.

Image credit: Wikimedia

Resource : relevance.com

Trending Tags Surface On New Tumblr Apps

Trending Tags Surface On New Tumblr Apps.

 

If you are one of the many Tumblr users that love getting lost among the popular tags, you’ll want to download the new official mobile applications. The new apps bring trending tags into the search tab for easy browsing across a specific tag.

New-Tumblr-App

A nice feature with the trending tags is the incorporation of movement. The images within the tags fly in and out to show a variety of small thumbnails for each topic. The treatment is slow enough to not be annoying and visual enough to actually be helpful. This boosts the overall search page for mobile users and helps to compete with other social apps that incorporate trending topics, like Twitter and Google+. As marketers, this is also just one more reason to properly tag posts as additional traffic may arise from the effort.

Look for more features to surface as there will be pressure on the new owner, Yahoo!, to continue building on Tumblr’s momentum.

For more information, see the official Tumblr post.

Resource marketingland.com

Check Your Tags & Social Markup With KnowEm’s (Free) New ‘Social Media Optimizer’ Tool

Check Your Tags & Social Markup With KnowEm’s (Free) New ‘Social Media Optimizer’ Tool.

Keeping up with all of the required social tags across the various social media platforms can be grueling. Luckily KnowEm, the popular username reservation service, has created a new tool dubbed “Social Media Optimizer” that helps you keep your tags in line and your markup fresh.

SMO-Tags

The tool is free and features four social networks to test against (Facebook, Twitter, LinkedIn and Google+.) Additional markup is found on various tabs that include all markup (shown above) as well as Standard SEO, Geo/Local & Semantic tabs. It should be noted that this tool tests a specific page, not an entire site. So some errors (author on a homepage) may be different than that of a blog/article page. To get started, simply enter the URI into the box and hit Check It.

The aspect that I found to be most appealing about the tool was the individual social site optimization rankings. Users can quickly see what they have loaded properly, as well as the markup that is missing. Links exist at the bottom of each tab that lead users to the proper destination to find the markup if it is missing.

Facebook-SMO

Each of the social tabs offer scores that check 3-6 main tags and provide a score out of 100. Lower on the page is a list of the tags that are both included and missing on the page. Another handy feature is that for each of the URI analyzed a sample share of the page is created for each specific network.

SMO-Twitter

Take the SEO tab grade with a grain of salt according your company’s best practices as it includes META Keywords in the grade (something that only Bing currently supports.) Absent with the SEO (and Google+) score is Schema.org microdata on page.

Overall, this is a great little free social tool that helps for the quick analysis of a page and the social tags included on each. See the tool in action or the official blog post from KnowEm for more information.

 

Resource Marketingland