Google+ has over 100 million users, with slightly less of those users based in the United States. If you’re trying to sell your products to consumers, consider websites beyond Facebook. Google‘s group of small-but-dedicated users might just become your most-loyal customers.
Promoting Your eCommerce Site on Google+
Not only does Google want to promote its own products, but sites such as Facebook and Twitter don’t allow Google to crawl content. If you ignore the fact that Google+ is a social network, it’s one more location for Google to index when the search engine sends its spiders to crawl the Internet.
Google also gives prime real estate to content posted to its social network. When people perform searches when they’re logged in, they’ll see photos, links and posts at the very top of the search results. That content could be yours if you utilize Google+. When you’re promoting your latest sale or special, for example, there’s no better place to appear than the top of the page. Posting links to specific pages on your website to your Google+ profile can give those pages a boost.
Plus, you can add your author tag to content that you post on the Internet. When you write about what’s going on your industry, you build your reputation as an authority. Even if consumers aren’t ready to open their wallets yet, establishing your company as an authority can bring in shoppers in the future.
Unlike other social networks, Google+ makes it easy to edit content that you’ve posted. This option doesn’t exist at all with Twitter. If you make a typo or if information changes, you must delete your old tweet and add a new one. Facebook allows limited editing, but Google+ has more options for every post than other social networks by far.
Google+ also lets you choose title text with your posts, which is an important aspect for ranking highly. Quality content helps you go viral, while incorporating keywords into titles can boost your search engine ranking. My experience in creating Google+ campaign for www.paramold.com , eCommerce website from New York, was great. Website has improved rankings big time and attract a lot of new visitors, coming directly from Google+ .
Videos also get more prominent exposure, and they’re a great way to introduce visitors to your company or CEO. You can provide tutorials, display new products or unbox the newest gaming console just in time for the holidays. Videos also work well for Q&A sessions, which have the added benefit of showing customers that you’re listening to their questions.
Google Keeps You Connected
With Google+, you can connect with other users in more ways than Twitter and Facebook combined. Forget simply mentioning someone in your posts, there are a plenty other ways that you can interact with Google+ users, including:
-Sharing content to them directly or to circles that people belong to
-Commenting on a post that a person has created or commented on
-Tagging someone in a photo
-Comment on a photo someone has tagged or posted or is tagged in
-Invite them to events, send event updates or comment on someone’s event
Hangouts, which Google has just upgraded to replace GTalk, are the final way to connect with visitors, allowing you to do so in real time. You could even use Hangouts for your Q&A sessions because Google+ enables you to really connect with other users and not just advertise to them.
A bit of customisation always helps if you want to extract maximum value from Google Analytics.
Custom reports are a great way to do this, but custom dashboards also play a useful role, allowing you to view key metrics at a glance and tailor the view to your own needs.
Here I’ve rounded up 10 custom GA dashboards from various sources.
Just click on the link under the screenshots to automatically add these to your Google Analytics profile…
Mobile commerce dashboard
A useful one for tracking your mobile performance from the excellent Justin Cutroni blog.
This one shows a range of valuable data in one screen: mobile revenues, top handsets, top mobile content, keywords and more.
The ‘perfect’ ecommerce dashboard
This, according to Michael Wiegand, is the perfect dashboard for ecommerce sites.
Site performance dashboard
This one shows various metrics which may be useful to identify problems on your site.
This one from Dashboard Junkie shows some key blogging metrics, including most popular posts, how people find you and where the links are coming from.
Realtime overview dashboard
This one, from Dan Barker, is my go-to realtime dashboard, as it provides a quick, at-a-glance overview of key metrics for bloggers or content marketers, and is more useful than the standard realtime view in GA.
This one, from Anna Lewis at Koozai, shows key organic search metrics: performance of brannd/non-brand keywords, top landing pages etc.
Lots of handy SEO metrics in one quick view.
70 facts about visitors
This is a handy one from Dashboard Junkie, which provides a host of useful information about your visitors: geography, devices, browsers, and so on.
Content marketing dashboard
I’m not sure who to credit for this, it’s been on my GA profile for a while.
We don’t do a lot of PPC, so the screenshot below probably doesn’t do justice to this dashboard, which gives a general overview of PPC activity.
Social media dashboard
Another one from Justin Cutroni, which contains some very useful social data. I particularly like the on-site social actions and socially shared content widgets.
Resource : econsultancy.com